We actually got into the main stadium for our latest Vlog post. It is really a demonstration by numbers of the advice in the video. Matt Milloy talks about how to engage, keep and then make a good sign off in you videos. Great footage!! If you ‘d like to know more about our video insider tips then go to http://djangoltd.com/category/vlog/.
You may not think it, but business video is just as difficult to create as dramatic film. The structure of a video can mirror the story telling process. Here’s a brief insight from Sarah one of the producers about how to structure a business video using traditional story telling techniques.
The argument over whether a cheap video can be a good video will continue for a long time. It’s just a term really, because one person’s ‘cheap’ is another person’s ’expensive’. It’s better to understand what you want to use the video for, how it can be made and whether you consider that a task you want to spend money or have a go at doing yourself. Anyone can film in good HD, record audio and even edit online – so it’s great if you want to have a go.
Sarah Brodbin, one of the Producers at Django looks at what you might want to do with your video, and offering a formula for people and companies that want to experiment with making a business video for their website themselves. Using the formula can make a cheap video achieve it’s purpose.
If you want further advice about making your video, or need training in social video use, please contact us.
Business Video Insider is looking at where your money gets spent on a video production. How much does it cost to make a 60 second web video? Find out here. Matt Milloy from Django looks at the component parts that go into making a short company video, from planning, shooting through to the edit. Interested to know how much the prices vary in the UK? You can pay from £500-£3750 for a 60 second film, depending on whether you use a freelancer or make a deal with the video giants at Yell.
Find out in this film where costs can go up and where savings can be made.
If you’d like regular updates about the world of business video, then subscribe to our channel. Keen to know more about how much or how little video can cost? Look at our rate cards below or contact us for a chat.
If you are a small business owner struggling to decide what to put in your first website video here are some practical tips to help understand what content might work for you.
If you were a film maker you would take these ideas and turn them into pictures and that would be called a storyboard, but before you can even get to your storyboard you have to know what you want to put in your film.
Tip #1. Think about what your business is great at. If there’s something you’re really proud of, a product, or a service, then that is something that you should think about including in your film.
Tip #2. Ask yourself what will your customers be expecting when they come to see your video? If you have a production process that is involved in the making of your product, then your customer would probably like to see how your product is made. If you have a fantastic record for amazing service then your customer is probably gonna be expecting to see your amazing restaurant or amazing shopfront and your smiling happy staff – so put that into your film.
Tip #3. People like people. So if you’ve got somebody in your organization that’s capable of fronting your video, then make sure you use them. If you’re the managing director and you don’t like standing in front of camera, think about that guy in sales or that lady in reception, who’s got a great smile and loves your company. Use them to tell everybody about how great you are.
There are two practical examples of why tips like these really work in our featured video. The first film is for a company that sells bespoke furniture in London – they’re called Couture Furniture. This owner really wanted to emphasise the precise nature of his fitted furniture, it’s what made his business really great. So the Django team filmed computers aiding the design and cutting techniques that were millimeters sharp.
In the second example there is a video made for a local bicycle shop that’s really popular in South London – Deen’s Garage. The owner Chris had as many brands featured in the film as possible. He knew that his customers were interested in certain expert brands, and his beginners would like to see that he stocked a lot of stock,
You can watch the full length version of these films by clicking on the links at the end of this video on Youtube. Or if you’d like to there are some links down below on our Youtube channel, you can also connect to our Twitter and Facebook feeds. Even better why don’t you subscribe to our Youtube channel, and get more updates as we send them out on a weekly basis.
If you’d like more advice on what to put in your film, or are thinking about having a film made, contact us.